Monday, March 23, 2009

RE: COLOSSAL U AD CAMPAIGN

College always looked funner anyways

In all obviousness this isnt a real ad for an actual educational institute, but an ad to help catch your attention and get people talking. I read that this ad campaign was used as a reverse psychology technique to get people to go to Algoma university rather than Ryerson or U of T. Algoma University is the exact opposite of the fictional university, Colossal U; apparently specializing in focusing on your talents and making each and every student different. I think it was a brilliant Ad campaign because it got its target audience talking, and got people to visit the site which re-directed to the Algoma U site.

The ads did remind me of a couple books and movies about a Dystopian society where each and every person were ruled by a leader or group of leaders, and although their lives were miserable , it was all normal to them right up until the protagonist came along and changed everything. If colossal U were a real university it would be surreal. Each and every student's class were picked out of a hat at random telling them what they would study and where they were headed in the future. Then it would work like a manufacturing process, where factories are already assured an employee years prior. then the process would repeat with the employee's kids, it would be a neverending cycle of robot people !



Although being a brilliant ad campaign, it didnt really lure me into Algoma University, I still would rather attend U of T or Mcgill because U of T is closer to my place and Mcgill was rated the tenth best party school..and its rich in history too i guess. Since I have no idea what else to add ill just type this out to officialy make it about 300 words.

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